

"Gentleman"
He graduated in Economics,
but always had a passion for fashion and style.
One of his first big success was “jeans”
and he created the real new fashion in “jeans” ,
becoming the first very “Big” Italian designer
in Japan exactly with his Jeans Collection."
"Search"
Born as an “Italian Designer” in 1979,
his first fashion shows were favorably welcomed by critic,
public and buyers: his highlights have always been
research for new fabrics, volumes,
avantgarde trends, accuracy in details.
The growth of the brand was very fast and very soon
reckoned among the top ten of Italian designers.
Already in 1985 he started to sign licenses for various products
such as casual wear,
underwear, men’s shirts, ties, socks, leather goods,
customs jewelry, eyewear and perfumes.
Then shops in Japan were opened and shops in franchising in Hong Kong,
Taiwan, Singapore, United States then followed.

"Charm"
Nowadays a group of highly qualified licensees develop
and distribute clothing, accessories, shoes, eyewear, perfumes,
custom jewelry, home wear and more.



Via Ferruccio Pelli, 9
6900 Lugano (CH)


Via Fusoni, 4
6900 Lugano (CH)


"Gentleman"
He graduated in Economics, but always had a passion for fashion and style. One of his first big success was “jeans” and he created the real new fashion in “jeans” , becoming the first very “Big” Italian designer in Japan exactly with his Jeans Collection.
"Search"
Born as an “Italian Designer” in 1979 , his first fashion shows were favorably welcomed by critic, public and buyers: his highlights have always been research for new fabrics, volumes, avantgarde trends, accuracy in details.
The growth of the brand was very fast and very soon reckoned among the top ten of Italian designers.
Already in 1985 he started to sign licenses for various products such as casual wear, underwear, men’s shirts, ties, socks, leather goods, customs jewelry, eyewear and perfumes.
Then shops in Japan were opened and shops in franchising in Hong Kong, Taiwan, Singapore, United States then followed.
"Charm"
Nowadays a group of highly qualified licensees develop and distribute clothing, accessories, shoes, eyewear, perfumes, custom jewelry, home wear and more.